Wales captain Alun Wyn Jones admits it would be “not far off” to say he thinks daily about possible Rugby World Cup glory.
He leads Wales’ World Cup squad to Japan on Wednesday, where they are widely expected to be a main mover and shaker.
He is also set to become his country’s most capped player during the competition, currently standing just one appearance behind Gethin Jenkins’ Wales record of 129 Tests.
When Jones’ nine British and Irish Lions Tests are added to the mix – and the fourth World Cup that awaits him – his place among Welsh rugby’s all-time greats has long been confirmed.
But the aim of challenging for World Cup honours is a driving force for a player revered by team-mates and opponents alike.
The Ospreys lock was central to Wales’ record 14-game unbeaten run set between March last year and this summer that included a Six Nations Grand Slam and Jones being named player of the tournament.
He is relishing what lies ahead in Japan, and he also hopes that Asia’s first World Cup will be remembered for the rugby it produces.
Many pundits feel that Wales’ current group for head coach Warren Gatland’s final tournament in charge is their best-assembled World Cup squad.