TG4 aired the uncanny intro on Wednesday night which showed three giant beast-like figures as they made their way to the coast. One can be seen fishing in the sea, another drags a caravan along the ground, while the third kicks a caravan into the ocean.
— Greg Spring (@gregspringaling) September 20, 2018
This is truly bizarre. Irish language station TG4 reports on damage caused by Storm Ali, including a woman who died after her caravan was blown off a cliff. But nobody thought to change the **jarringly specific** idents that run immediately before the news. https://t.co/Wdck02vv7E
— Seamas It Ever Was (@shockproofbeats) September 20, 2018
Unfortunately, the promo was directly followed up by a news program – in the country’s native Irish language – which opened with headlines about Storm Ali. The storm claimed the lives of two people including a Swiss woman who died after her caravan was blown off a cliff in Galway.
Incredibly unfortunate placement of this sting before the news on TG4 pic.twitter.com/sH0Q84I3nV
— Darren Cleary (@RadioCleary) September 20, 2018
— Pat McGrath (@patmcgrath) September 19, 2018
Many viewers picked up on the “truly bizarre” oversight and took to social media to virtually shake their heads at the channel. A spokesman for the channel apologised for the “auto scheduled” promotional sequence, designed to identify the station to viewers – known as an ‘ident,’ and said they removed it from rotation immediately after it aired.
“The ident is one of a series of six idents, running since 2013, which are auto scheduled. The ident broadcast ONCE yesterday, and was immediately removed from the schedule,” said a spokesman .
“TG4 sincerely apologise for the unfortunate scheduling of this ident and any undue stress caused.”