More than 700 referrals were made to authorities over child neglect concerns in Wales over the last year.
The NSPCC says it is contacted on average 55 times a day by adults from across the UK worried about neglect.
The charity’s helpline hears from concerned adults with reports ranging from children being left unsupervised or with inadequate clothing, to being screamed at or living amongst mouldy food and animal faeces.
Many of these concerns were so serious that they were referred to agencies including local authorities and the police.
Last year the NSPCC helpline made 92 referrals to agencies based in Cardiff, the highest in Wales, about neglect, while 62 were made to authorities in Carmarthenshire.
Fifty-one referrals were made to authorities in Rhondda Cynon Taf via the helpline and agencies in Neath Port Talbot and Wrexham received 50 referrals following contact to the helpline which is free and available 24/7.
Des Mannion, the head of NSPCC Cymru/Wales says figures are ‘deeply worrying’:
The NSPCC Christmas Appeal is calling for donations to the NSPCC Helpline – which is open throughout the holidays – so they can answer more calls and help children suffering neglect both at Christmas and all year round.